Managing street artist Corie Mattie, we developed her brand “LA Hope Dealer” to more effectively spread her message of HOPE. We provide direction, strategy, content creation, business development and best practices to implement her artistic vision and build a community of positivity.

brand strategy • social media strategy • content creation • brand partnerships • campaign planning • creative direction • business development

Los Angeles’ Woman of the Year • Mercedes-Benz Pride Campaign • High Times Feature • BellaLovesMe x Hope Collaboration • Wagmor Pets Collaboration

The brief for Iron Tree Cannabis was to re/stigmatize cannabis culture as creative, active, inclusive, and positive. A go-to-market strategy was created integrating all touch points of the brand. From packaging, POS displays, social content, influencer marketing, merchandise and event activations we brought the brand to live to compete in a rapidly evolving industry.

Addressing the social issues that are prevalent in the industry, we created a platform to expedite and alleviate expungements for unjust criminal convictions, “Justice by Iron Tree”, providing free of charge access to solutions for those effected.

gtm strategy • branding • experiential marketing • social media management • product development • video production • product photography • operations management

‘justice’ by iron tree visual campaign • 10x growth of physical accounts • established brand standards